Keith's note: I was listening to a local NPR radio station, WAMU today at 1:15 pm EDT when NASA Chief Scientist Ellen Stofan was being interviewed. At one point she said "there was a report that showed that for ever $1.00 you spend on NASA you get $4.00 returned to the economy". I have heard variations on this line from NASA - about NASA - for decades. Sometimes it is $6.00 - even $8.00. And there is always a "study" or "report" cited as the source of these return on investment (ROI) numbers. Yet unfailingly when you ask NASA for the actual report - or a valid citation or reference - they can't give you one. I have even had NASA respond by pointing to NASA reports that repeat the same claim but never cite an actual report with numbers, metrics, etc. As many of you know if you repeat an apocryphal number like this NASA ROI often enough it becomes a fact at NASA. So I just sent Dr. Stoffan and NASA PAO a request for a report citation. I think I already know their answer - if they reply, that is.
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